From multi locations to a national restaurant groups, Vella Crew combines content, social, email, SMS, digital marketing and creative production into one system designed to increase traffic, orders and repeat customers.
Website - $801,400 in Order Revenue
Website revenue in the last 12 months
Popmenu Ordering
13,780 orders
78.0% of revenue
$625,087 revenue
Google Maps
20,808 clicks
10.8% of revenue
est. $86,513 revenue
Toast Tab Ordering
5,011 clicks
5.4% of revenue
est. $43,147 revenue
Photography
Food photography and brand-focused visual content designed to make the menu, atmosphere, and guest experience feel elevated, consistent, and worth sharing.
Social Reach
Over the 9 months shown, Eggspectation generated 569K total reel and post views, averaging 63K monthly views. About 77% of those views came from non-followers, helping the brand reach new audiences at scale. During that same stretch, the audience grew from roughly 11K to 18K followers, with a peak month reaching 102K views.
Reels
Across the 9-month period shown here, Eggspectation content generated 569K total reel and post views, with strong momentum continuing in the most recent 3 months. Engagement increased by 56.6%, while views increased by 43.1%, showing that the content was not only reaching people, but building stronger audience response over time.